80% of the buying decisions are been taken in front of the shelf. Why not win the consumer with your packaging? Metallized labels are a very attractive tool to do just that. A creative combination between the metallized and unmetallized elements of the artwork is all you have to do.
The metallized IML, which additional have also perfect oxygen and light barrier properties, enter the packaging market with the primary intention to replace the metallic cans, without loosing the looks of the metallic can.