Fernholz, the German plastic packaging manufacturer, creates a lid with a double-sided label for Milbona diary and the Mascarpone cheese. This technique has been applied to create more space for a Tiramisu recipe.
The two-sided-IML is a practical way to double the space of your label. Instruction of usage, restrictions and rules and extra information need sometimes more space than a label can have. The two-sided-label offers this opportunity, without having to squeeze and fit everything on the one side.
Marketing activities can find this idea also attractive. For example, consumers have to open or even consume the product in order to find out if they have won a prize.